Instagram chatbot

An Instagram chatbot for the messages that follow a reel

A post does better than expected and your inbox fills up with “how much?”. The bot answers those Direct Messages from your product and price information, and leaves the rest to you.

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Answers in Instagram Direct
Same knowledge as your website bot
Included from the Professional plan

GDPR compliant

EU hosting

Made in Germany

“price?” answered right after the Reel

Lindner GoldsmithsActive now

hey, how much is the hammered ring from the reel?
Hi! That's our hammered silver ring, handmade one at a time:
Hammered ring, silverSizes 48 to 62€89.00
do you have it in 50?
Yes, size 50 is possible. Since every ring is made individually, it takes about two weeks to ship.

A goldsmith's Instagram, Tuesday, 22:14

Goldsmith setting a ring at the workbench

The situation

When a post takes off

Thursday, 22:10. A small ceramics studio posted a reel that afternoon: a speckled mug being glazed, nothing special. By evening the DMs are coming in. “price?”, “do u ship to austria”, “is it dishwasher safe”. One message is a proper paragraph. Most are three words.

On Instagram, people ask in the moment. Leave them two days and they've forgotten the mug, or bought a similar one somewhere else. And in a lot of small businesses the same person runs the account, serves customers and still has to do the actual work.

The Instagram chatbot answers Direct Messages with what you've told it about your products: prices, materials, sizes, delivery times. Anything beyond that, it passes on to you.

In detail

What you get

How the bot knows your prices and details

The bot on Instagram is the same assistant as on your website. It uses your product pages, price lists as PDFs and your own Q&A pairs. When prices change on your website, the page can be re-crawled automatically, daily, weekly or monthly.

When all someone writes is “price?”, it isn't always clear which piece they mean. The bot would rather ask than guess a number. That can feel a bit slow at first, but a wrong price in a DM is much more awkward to walk back.

When you'd rather answer yourself

Some conversations you want to have personally. A custom order, a collaboration request, a regular. If you reply directly in the Instagram app, My-Chatify notices and the bot stays out of that conversation. After about 30 minutes with no activity from you, it takes over again.

You can also pick conversations up in the shared inbox, where Instagram chats sit next to those from your website, WhatsApp and Messenger, each marked with its channel.

Screenshots, photos and contact details

People on Instagram often send a screenshot of the post or a photo of what they're looking for. The bot confirms it has arrived, and the image is saved with the conversation so your team can see it.

When a quick question turns into a real enquiry, a flow can ask for a name and email address. The enquiry then goes into your leads list, and you can get an email about it.

Same sources and flows as on your website
Images and files stay with the conversation
Email alerts for new leads

How it works

Getting the bot into your Instagram inbox

No coding, no IT project. Live in under 3 minutes.

01
Give it your product knowledge
Create an assistant and add your product pages, price lists and the questions you keep answering. Use the Playground to check the answers are right.
02
Connect Instagram
In the dashboard, connect the assistant to your business's Meta accounts. Our team can do it with you if you like.
03
Test from a second account
Send your business account a few questions from a personal profile. If everything looks right, just leave the bot switched on.

FAQ

Frequently asked questions

Answers to the questions we hear most often about this topic.

Can I still reply myself in the Instagram app?

Yes. When you reply in a conversation, the bot backs off there. After about 30 minutes without activity from you, it takes over again.

Does the bot know what's in stock?

It knows what's in your sources. If your website shows availability and gets re-crawled regularly, the bot is as current as that page. For Shopware and Shopify shops, the bot can also search your catalogue live and show products as cards with image and price.

Will my followers notice it's a bot?

We'd suggest being open about it. Someone asking about sizes or shipping mostly wants an answer that's correct. Anyone who'd rather talk to you is handed over to your team.

What happens to screenshots and photos?

The bot confirms it received them, and the file is saved with the conversation. Your team sees it in the inbox alongside the full history.

Which plan do I need?

Instagram is included from the Professional plan, together with WhatsApp and Facebook Messenger. You can see how well the assistant knows your products on the free plan first.

Question not on the list? Write to us or give us a call. You will hear back from our team in Dortmund, not from the bot.Get in touch

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Ready in 3 minutes

Answer your DMs without sitting on your phone at midnight

Set up a free assistant with your product details and see how it handles your followers' questions.